Customer service has changed at a dizzying rate, especially since the advent of digital channels. From being a watertight department, to a strategy that contemplates and interrelates with all the departments of the company.
There is a lot of talk about the customer experience and customer journey, since they are critical in today’s environment. Customers are becoming more demanding and better informed. They have more options and are not loyal to a product. However, they can become loyal to a brand.
To achieve this, it is essential not only to offer them satisfactory experiences in any of their interactions, but also to provide them with an extraordinary experience, to generate a feeling of belonging.
All this makes the Contact Center the heart of the company. The right technology to implement the customer service strategy is key to achieving the excellence that users demand.
Explore Enghouse Interactive’s solutions that help improve Customer Service.