The marketing and sales department is one of the most changed due to the digital transformation. The appearance of new channels has multiplied the possibilities of interaction with users, leads and customers. This has transformed the relationship between brands and customers, making it bidirectional and much closer.
This is a great opportunity for companies, which can get more feedback on the results of their strategies and campaigns. Also taking into account the enormous change that has meant the emergence of analytical and management tools, which can handle all kinds of quantitative and qualitative data, in order to continuously optimize marketing actions.
In this new digital environment, in which the user navigates, compares, informs and interacts in different channels, it is essential to design a unified customer journey, which allows any user to be identified from the first moment they contact the brand, to offer value and personalize each subsequent touchpoint. All with the objective of converting prospects into leads and finally into loyal customers.
Explore Enghouse Interactive’s solutions that help improve Marketing and Sales processes.